ABC News (USA) reports .
Caliva, a San Jose, California-based group, said it would use the investment to grow a company that includes a farm, a retail store, distribution center and a delivery service. It also distributes its branded products in dozens of other retail outlets in the state.
The former San Francisco 49ers star said his venture capital firm was investing in an industry he says he believes “can provide relief to many people and can make a serious impact on opioid use or addiction.” Some doctors recommend marijuana to treat opioid addiction and as an alternate relief for pain.
Montana is the latest, and one of the most prominent, professional athletes to openly endorse marijuana use. Heisman trophy winner and retired NFL running back Ricky Williams and NBA Hall of Famer Bill Walton have been particularly outspoken in their embrace of marijuana. Super Bowl-winning quarterback Jim McMahon, professional wrestling star Rob Van Dam and ultramarathon runner Avery Collins also publicly endorse marijuana.
Montana launched the venture capital firm Liquid 2 Ventures in 2015. Caliva didn’t disclose Montana’s portion of the investment.
Former Yahoo! Inc. chief executive officer Carol Bartz also participated in the investment and will join the company’s board of directors.