The National Women’s Soccer League is bringing sports back, and it’s bringing CBD with them.
Last week, the NWSL announced it had finalized plans to begin competition on June 27, putting it on pace to be America’s first top-flight league back in action. The league’s nine teams will gather in Utah and play a monthlong tournament, without fans in attendance, rather than their traditional season. The facilities the teams will share belong to Utah Royals FC, which earlier this year entered into a sponsorship agreement with Mendi, a CBD company based out of Portland.
Mendi’s connection to women’s soccer runs a lot deeper than that, though. One of the company’s founders is Rachael Rapinoe, whose twin sister Megan finds time to be involved in the business when she’s not doing things like leading the United States to World Cup wins or raking in various “of the year” honors.
The company also sponsors the North Carolina Courage, the two-time defending NWSL champions. But the Portland-based CBD company doesn’t sponsor Portland’s team, the Thorns. They’re sponsored by a different Portland-based CBD company, Social CBD. You’ll see that brand’s name across the chest of the team’s warm-up gear during practices, before games and all over social media.