Biz journals reports that a local Sacramento cannabis company is looking to bring more green to the game of golf.
Here’s their story…………..
Lucky Box Club, a Sacramento-based cannabis subscription service that sends monthly boxes of curated cannabis products to subscribers, is planning a cannabis golf tournament that would bring together cannabis entrepreneurs, local vendors and public officials. Lucky Box co-founder Luke Maroney said the event is tentatively slated for August or September, which he said should give the company enough time to secure sponsors, a host golf course and any necessary approvals.
“The goal is to facilitate some local business (networking) and stimulate the local cannabis economy,” Maroney told the Business Journal.
On Tuesday, Sacramento City Council passed a resolution allowing the city manager’s office to review and approve cannabis events at Cal Expo. The City Council also approved an ordinance that would allow local dispensaries to sell cannabis at the events.
While the action only allows for events at Cal Expo, Joe Devlin, Sacramento’s chief of cannabis policy and enforcement, told the Business Journal in December that he plans to bring a separate item before the City Council’s Law and Legislation Committee to establish an approval process for cannabis events in other locations. The City Council would need to establish that approval process for events like Lucky Box’s golf tournament to happen.
Events featuring cannabis sales and consumption require state and local approval. Lucky Box is one of only five state cannabis event license holders in Sacramento, according to California Bureau of Cannabis Control records.
Maroney said he got the idea for the tournament after starting a group last year called the Ganja Golf League, a networking group for cannabis entrepreneurs and investors. The group has held regular golf outings, according to Maroney, which sparked interest in organizing a full-scale golf tournament.
The tournament, tentatively dubbed “Golfing on the Green,” would include between 72 and 144 golfers, according to Maroney. While plans are still being hashed out, Maroney said the one-day event would feature live music, a cannabis product market, keynote speakers, a dinner reception and, of course, the golf tournament itself.
Maroney said he has been in contact with Haggin Oaks golf course about hosting the event.
Charlie Cheung, tournament director at Haggin Oaks, confirmed to the Business Journal that Lucky Box has been in contact with the course about the tournament. He said the course’s management team is currently discussing the prospect of hosting the event, but has not made a definitive decision.
Maroney told the Business Journal that he wants to hold the event in Sacramento, since he is based in the city, but said he is open to other locations like Sonoma County if the city does not establish an approval process in time for events outside of Cal Expo.
One challenge will be overcoming the bad impression left with some public officials after cannabis media company High Times’ effort to hold an event at Cal Expo in October, said Lucky Box co-founder Eliza Maroney.
In May, the city approved a High Times event at Cal Expo after the company started selling tickets months in advance. The event drew approximately 15,000 attendees and featured on-site cannabis sales and music by performers including Lauryn Hill and Lil Wayne.
When High Times tried to hold another Cal Expo event in October, and began selling tickets in advance of receiving approval, some city officials objected. High Times ended up canceling the event when the City Council denied approval.
At Tuesday’s City Council meeting, Councilman Jay Schenirer suggested the city should not approve High Times cannabis events moving forward.