On a typical Saturday, at 4:30 am, Boulder, Colorado-based competitive ultramarathoner Flavie Dokken takes 5mg of Wana Recreational Tarts, puts on her running shoes, and heads out for a five-hour run. But Dokken is not your typical stoner, she uses cannabis as part of her workout routine and she is sponsored by Wana Brands, a cannabis company that produces cannabis-infused products. Dokken told Vice that the gummies help her tune into her breathing. Although Dokken uses THC (tetrahydrocannabinol, the psychoactive element of cannabis) during training, she stops using it a week before race day because of drug testing.
“Active lifestyle” might not be a set of words commonly associated with cannabis use. But cannabis companies are trying to change that by sponsoring athletes and athletic teams, getting them to post photos of products on their Instagram grids or put brand stickers on their athletic equipment, in order to gain visibility with the athletes’ fans.
Brands like Nike, Saucony, and New Balance, synonymous with the running industry, do not allow their athletes to be associated with cannabis. But that doesn’t mean they never partake. Dokken said she knows of a handful who do. Not only are they secretive about their use, but they also avoid affiliating with her for fear of guilt by association. She said that these athletes, “won’t follow me on Instagram,” but she also states that when she wears her Wana gear on the trails in Colorado, “people give me a high-five, which is awesome.”
Even as big brands don’t want to talk about cannabis use, it is increasingly officially sanctioned for competitive professional and amateur athletes: In 2018, the World Anti-Doping Agency (WADA) Code removed CBD from their list of banned substances, and allows an athlete to have THC in their system during a random out-of-competition drug test. But THC is still a prohibited substance for post-race or in-competition drug tests; this all means athletes are fine to use cannabis during the off-season and even during training, but cannot compete with the drug in their system.