And… as we all know at the moment. Things don’t go well when our puny species challenges nature.


CannabCo believes its PureCann™ technology has the potential to create a new odorless cannabis segment within the cannabis industry. 

As the legalization of cannabis continues to open up new markets, the global cannabis marketplace is projected to grow to reach US$73.6 billion by 2027, according to Grand View Research. The medical segment of the cannabis market grew the most in 2019, growing by 71 percent as cannabis was embraced as a legitimate medical product for treating conditions including cancer, arthritis, Parkinson’s disease, Alzheimer’s disease, chronic pain and inflammation.

The emergence of cannabis as both a recreational product and a critical component of a number of medicines has contributed to the increase in research and development conducted in the cannabis space. While cannabidiol and the emergence of CBD-based treatments have dominated the medical cannabis segment, the recreational cannabis space has begun to experience its own influx of improvements as legal cannabis begins to benefit from a legal and regulated marketplace.