Detroit City FC announced on Thursday that for the 2020 season, Pleasantrees, a local cannabis company, will be the team’s official training partner.
In the deal, a logo for the company will be on the practice jerseys for both the men’s and women’s teams for this season. And the training facility on East Lafayette in Detroit will be renamed Pleasantrees Field.
“We’re excited to be partnering with a leader in a growing industry here in Michigan, especially one that is committed to the community,” said Detroit City FC co-owner Sean Mann in a released statement.
The men’s team is preparing for its first fully pro season in the National Independent Soccer Association. That season begins for DCFC on Feb. 28 in Los Angeles. The first home match will be March 21 at Keyworth Stadium.
This year also marks the first season for the women’s team, which will play in United Women’s Soccer, a semi-pro league, which normally runs from May to July.
Pleasantrees was founded in 2018 and “specializes in the highest-quality cannabis products and accessories,” according to the company’s website. It is based out of Harrison Township, is scheduled to open its first store this spring in East Lansing and hopes to have another 11 locations in Michigan soon.
This is not the first cannabis-based company to sponsor a sports team. In 2018, NuWu Cannabis Marketplace struck a deal with the Las Vegas Lights of the United Soccer League.
“A partnership with DCFC was a natural fit, since it’s our mission at Pleasantrees to help people enjoy more of life’s pleasures,” Pleasantrees CEO Randall Buchman said in a released statement. “DCFC has been building community and positive spirit for 10 years, and we are honored to be part of this club’s future as they continue to reach new heights.”